[Online course] CORROSION. CATHODIC PROTECTION (091131)

We are all entrepreneurs, business owners or employees in companies. We all need to use business management tools that make the company not only survive, but grow and become increasingly secure and profitable.

Technicians are in many cases important human factors within companies, and more and more is demanded of us, not only as industrialists, but as business managers, whether in our section, department, area or company.

In the present course, which is the zenith, the peak, of a set of courses focused on entrepreneurship, the entrepreneur and the technical employee, a series of management tools are given, to facilitate the language and knowledge of the student in business techniques, which if they do not have to implement in their company, they will have to use them at some point and keep them in mind every day.

The main objective of the course is to provide business management tools that allow the student to:

• With the SWOT methodology, analyzing the internal characteristics and its external environment, we can learn about the real situation of a company or project and allow it to plan future strategies.
• With the CANVAS tool, the most popular business model, facilitate, understand and work on projects and companies from an integrated point of view that understands the company as a whole.
• Extract the CAME (Correct, Address, Maintain and Exploit) strategies from the SWOT analysis and the Business CANVAS, the strategies to follow.
• To raise awareness of the importance that the management team of companies must have in creating and maintaining a strategic plan and a balanced scorecard for the company.
• Increase business profits with simple but experienced, not theoretical, advice.
• Instill in us the idea and the how, that the customer must be the center of our company or business.
• Introduce ourselves to the concept that every company, like something that was born at one time, will live and also die. The important thing is to know when and as late as possible.
• Analyze the most frequent causes of failure in companies, providing tools to evaluate risks and thus determine those that must be prevented first and with greater persistence.
• Highlight the importance of data management, as a competitive advantage, which is achieved with the digitalization of companies.
• Give the main factors that drive the authenticity of business objectives, which allows companies to assess and redefine their corporate goals.
• Convey the importance of external communication and the image of the company through the WEB page. SEO search engine optimization for your SEM positioning for your internet marketing.
• Give true business importance to the CUSTOMER and the HUMAN TEAM, as the two great supports for the success of companies.

1. The customer. Center of the marketing plan
2. Effective human team
3. Increase business profit
4. Improving productivity
5. SWOT analysis
6. Business model Canvas
7. The 9 blocks of the Business Model Canvas
8. CAME strategies and actions
9. Strategic plan
10. Balanced Scorecard (BSC)
11. Authentic goals. Factors
12. An essential analysis
13. Causes of business failure
14. The logistics Key for ecommerce
15. The computerized management of my business
16. The digitalization of the company
17. The website. Internet
18. Business technological challenges
19. Digital marketing tips
20. Digital marketing tips
21. Main social networks
22. Communication Plan
23. Porter's 5 forces
24. Strategic marketing management

General annexes

• Digital (56 annexes)
• E-commerce (18 annexes)
• Various tools (70 attachments)
• Patents and trademarks (8 annexes)

Video attachments

• (34 videos)

Cancellation of registrations:

Depending on the registrations made, the training action will be viable or not, for this reason it is important that you notify cancellations.

Images and recording of the course: we inform you that, in compliance with the provisions of the RGPD, the current legal regulations on data protection and Law 1/1982 on civil protection, the right to honor, personal and family privacy and one's own image, photographs will be taken during the course and in certain cases they will be recorded and/or broadcast live. In no case will the name of the Interested Party be published. The image is used legitimately by the legitimate interest of the College to promote these courses and their possible subsequent viewing by attendees.

Due to the fact of attending, these images will be kept and while the course is posted on the platform. Once the deadline for later viewing has passed, it will no longer be posted on the platform and the images will be deleted with appropriate security measures.

Likewise, you have the right to request access, rectification, portability and deletion of your data and the limitation and opposition to its processing by sending an email to dpd@cetit.org. For more information on data protection rights, access our website: http://www.enginyerstarragona.cat/home/article/privacitat.